Up front is PwC Canada's flagship thought leadership magazine co-produced bi-annually with the Globe and Mail. Its purpose is to bring leading executives together to discuss the critical issues facing Canadian business. Over 12,000 copies are distributed in The Globe and Mail newspaper to select households in Vancouver, Calgary, Toronto and Montreal.
To extend this valuable content to digital and to allow for content publishing in between print productions, 70 Main Street collaborated with PwC to create the Up front website and mobile apps. The production also included a Drupal back-end for content administration.